“It’s a great price, and it’s relatively local to me.” Even more important: “I’m looking for something that looks good or has a funny story, and TLC is kind of hilarious,” she says. But just like Tito’s or any other brand, it will become expensive sooner or later,” at which point she anticipates replacing it with another up-and-comer.Īt Loa, Gullo uses TLC Vodka -an acronym for “Tastes Like Chicken”-from a small Texas distillery. It’s really good and offered at a great price. “I don’t know one bar that doesn’t have it. “ ONE vodka has replaced my well at Last Call bar,” said Gina Chersevani of the selection at her Washington, D.C., dive bar. For many, it was about the lowest price tag (“vodka pays the bills,” said one bartender) while others sought to give hometown heroes a spot in the well. Unlike any other spirits category, beyond the front-runner, no one mentioned the same vodka twice. “ I find it pleases all vodka drinkers, whether they’re looking for something premium or affordable, and it makes a great vodka Martini. Denver, praises Ketel One’s “super silky texture” and assertive (but not too assertive) character. “It mixes well in everything from a dirty Martini to a Cosmo.” Meanwhile, Jake Powell, head bartender at Death & Co. “Dependable, without breaking the bank,” summarizes Britt Fox, bar manager at Washington, D.C., distillery bar Cotton & Reed. While Ketel One was the clear front-runner among surveyed bartenders, there was zero consensus beyond that. That said, don’t count out the well vodka: After all, that’s where the juggernaut that is Tito’s began its reign. Poured for popular drinks from vodka-sodas to Espresso Martinis, bartenders say they are looking for a vodka that’s neutral in flavor and inexpensive. 1 selling spirit, the vodka in the well matters to a bar’s bottom line.
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